Hunter’s Yard is a cherished heritage boatyard, offering a rare and authentic experience rooted in traditional craft, natural materials, and the quiet beauty of its surroundings.
For generations, visitors have returned—drawn by the deep sense of peace, the joy of sailing, and the enduring spirit of the yard itself. The reimagined Hunter’s Yard brand identity honours this legacy by celebrating the craft, the knowledge, and the timeless connection between people, boats, and nature.
The logo Mark
This logomark is a tribute to place, craft, and legacy. It combines the live edge of a 100-year-old piece of wood found on-site with the iconic sail shape of one of the yard’s heritage yachts. The sail form was printed using offcuts from the boatbuilding process: materials rich with the touch of generations of makers.
The result is a mark that carries the textures, stories, and soul of Hunter’s Yard: grounded in tradition, shaped by hand, and full of character.
Releif prints were taken from sections of surplus wood from the boat-building process. A suite of digital textures was then created to be applied to graphic assets throughout the Hunter's Yard brand identity. An accompanying selection of hand-carved illustrations were designed to represent the brand's three content pillars: the craft, the community and the peace of the yard.
Wooden signage has been developed for placing at partnering heritage and nature reserve sites. Copy focuses on enticing those who already have hobbies relating to these sites-such as birdwatching-into embracing them more thoroughly from the deck of a heritage wooden yacht, surrounded by the broads.
The angled sail shape is taken from simply being printed from wood, and is rendered from wood wherever possible.
A brand will also mean that the logo can be applied to wooden tools. Non-wooden equipment such as life-vests and uniforms can be applied in a way that evokes the craftmanship of the yard with either stencils or stamps.
Printed media for members and course participants was developed to exude the principles of relaxtion, craft and knowledge.
