Gen Z’s getting the short end of the housing crisis, so GiffGaff is stepping in to turn naff gaffs into good ones. Spreading joy, optimism, and a touch of DIY magic, they’re on a mission to gift the good—one home at a time. The goal? Create spaces that feel great for individuals and communities alike while making GiffGaff the ultimate home of good.
GiffGaff needs a way of bringing their brand platform to life. Spreading unbridled joy in a way that feels community-oriented and appeals to 18-30 year olds.
18-30 year olds are disproportionately affected by the UK's housing crisis. By terrible properties, unaffordable rental prices and subpar facilities. And what's more, they are hit by the lowest wages of all age groups.
GiffGaff turn naff gaffs into good gaffs. Spreading positivity and real, tangible goodness, they focus on gifting the good. On gaffer-ing their way to popularity, infamy and brand awareness one build at a time. Making spaces that feel joyful, optimistic and good for individuals and the community alike.Making Giffgaff, the home of good.
